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JackRabbit Acquires Clever Training

Denver, CO., May 15, 2018 – JackRabbit a CriticalPoint Capital (CPC) portfolio company, announced that an affiliate has acquired Clever Training, a world class e-commerce provider of fitness gear and technology. 

Founded in 2002, Clever Training has expanded from servicing triathletes to providing a curated product selection to fitness enthusiasts across multiple sports and activities. This expansion has been led by industry leading e-commerce operations under the banner 

“Clever Training is a perfect addition to our company to further our commitment to offering the most complete product offerings and experiences to the active lifestyle enthusiasts,” said Bill Kirkendall, CEO, JackRabbit. “I look forward to working together with the Clever Training management team who collectively have 40+ years of e-commerce experience and a passion for active living. A united Clever Training and JackRabbit company will best serve existing and future consumers dedicated to fitness and overall well-being”. 

“We are excited to join forces with a team that is as passionate about serving the active lifestyle customer as we are. From outfitting a curated selection of shoes and apparel to providing the latest fitness gear and technology, we look forward to continuing to be a part of our customers’ journey to achieve their goals and reach new heights,” said Andrew McSwain, VP, Clever Training.

Clever Training will continue to operate under the current executive management team of Andrew McSwain, Bill Gustin, Jarod Harper and Matt Seymour from its Seminole, Florida corporate headquarters.

”The Clever Training management team has thoroughly impressed us with their ability to reach and inspire their dedicated customer base. This acquisition is the latest milestone for the JackRabbit family that has included the rebranding of our store portfolio, acquisitions of two new flagship stores, the launch of Rogue Training and a rapid expansion of our e-commerce capabilities through this acquisition. We remain interested in further e-commerce and retail store acquisition opportunities”, stated CPC Partner Brad Holtmeier. 

Parcrest Advisors served as financial advisor to the Sellers. 

About JackRabbit

JackRabbit currently operates 60 athletic specialty stores in 16 states, the e-commerce sites and and Rogue Training Powered by JackRabbit. The management team and employees continue to emphasize partnerships with leading footwear and fitness brands, first-class customer service and a growth strategy which will better serve our passionate customer base. 

About CriticalPoint

Founded in 2012, CriticalPoint Capital is a private investment firm based in Manhattan Beach, CA. The firm is focused on acquiring companies with long-term value creation opportunities and with management teams that can benefit from patient capital and a thoughtful approach to growth. CPC’s preferred investments are corporate divestures, companies in a state of transition, and special situations.


Pat Jacobs, Director of Digital Operations: [email protected]
Michael Rardon, Digital Marketing Manager: [email protected]


Related Links:

JackRabbit: Visit
Creative Training: Visit



Securities Products and Investment Banking Services are offered through CriticalPoint Partners, LLC. Member FINRA SIPC. The above testimonial may not be representative of the experience of other clients and should not be construed as a guarantee of future performance or success.

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