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CriticalPoint Partners Represents Fifth Sun in its Majority Sale to Platinum Equity

Chico, CA – CriticalPoint Partners, LLC (“CriticalPoint”) is pleased to announce that it represented Fifth Sun, a leading designer, distributor, and technology-driven innovator of print-on-demand manufacturing and supply chain systems for graphic apparel, in its majority sale to Platinum Equity through its portfolio company Mad Engine. 

Headquartered in Northern California and founded by Dan Gonzales, Fifth Sun has been a premier manufacturer and distributor of a wide range of licensed, generic, and private label graphic apparel for over 27 years.  Under Dan’s direction and leadership, Fifth Sun developed and scaled its proprietary software and networking systems, which drive a sophisticated print-on-demand supply chain across eCommerce and digital markets for both business-to-business and direct-to-consumer applications. The internationally recognized and progressive supplier of on-trend apparel has continued to expand its capabilities and capacity to provide solutions outside of just apparel to include accessories, drinkware, and other products in order to better serve its broad base of customers and licensors.

“CriticalPoint took the time to truly understand our core business and the technological engine that we’ve built over nearly three decades,” stated Dan Gonzales, founder of Fifth Sun. “Their dedication, professionalism, and advice throughout the process helped ensure the company was put in the best position to maximize its potential into the future, while creating a great outcome for the stakeholders today.”

CriticalPoint served as the exclusive financial advisor to Fifth Sun in the transaction.

Please contact Matt Young and Luke Ewing with any questions about this transaction.

Matt Young 
Founder and CEO
Direct: (310) 321-4401
[email protected]

Luke Ewing
Direct: (310) 697-8767
[email protected]

About CriticalPoint

Headquartered in Los Angeles, CriticalPoint Partners is a leading middle market M&A advisory and investment banking firm focused on sourcing, negotiating, and executing a range of corporate finance solutions to enhance shareholder value while building long-term partnerships with our clients. To learn more about CriticalPoint Partners, please visit

Messrs. Young and Ewing are Registered Representatives of and Securities Products offered through CriticalPoint Partners, LLC Member FINRA (, SIPC ( CriticalPoint Partners, LLC and CriticalPoint Partners, LLC are separate and unaffiliated entities. Any testimonial or endorsement may not be representative of the experience of other customers and is no guarantee of future performance or success.

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