Pet 'n Shape Logo

Criticalpoint Partners Advises Pet ‘n Shape on Its Sale to Westminster Pet Products, a Portfolio Company of Aua Equity

Manhattan Beach, CA – CriticalPoint Partners, LLC (“CriticalPoint”) is pleased to announce that it acted as the exclusive financial advisor to Pet ‘n Shape (the “Company”), in the sale of its pet treats business to AUA Private Equity- backed Westminster Pet Products. Based in Los Angeles, CA and founded in 2005, Pet ‘n Shape is an emerging brand of pet treats and chews that offers a full-line of branded, high-quality products made from natural ingredients primarily sold through eCommerce.  Ahdee Abramson, Founder and CEO of Pet ‘n Shape, adds: “We are proud to be part of the Westminster family, Pet ‘n Shape will have more resources and support to focus on continued growth and enhancing its value proposition to customers.” 

He commented further, “The CriticalPoint team was instrumental and incredibly supportive throughout our sales process and understood every aspect of our business and our predominately eCommerce business. They maximized our value every step of the way and we were overwhelmed by the great amount of interest as they told our story to the investment community.”

The transaction demonstrates the long-standing partnership CriticalPoint has had with the Company and the successful outcome of the sale of Pet ‘n Shape is a testament to CriticalPoint’s role as a trusted advisor with proven abilities to deliver for its clients.  To learn more about Pet ‘n Shape please visit:

CriticalPoint served as the exclusive financial advisor to Pet ‘n Shape in connection with the transaction.  The transaction was led by Matt Young and Diane Cabo on behalf of CriticalPoint.

For more information regarding this transaction, please contact:

Matt Young 
Chief Executive Officer & Founder
Direct: (310) 321-4401
[email protected]

Diane Cabo
Managing Director
Direct: (310) 321-4406
[email protected]

About CriticalPoint

Headquartered in Los Angeles, CriticalPoint is a leading middle market M&A advisory and investment banking firm focused on sourcing, negotiating, and executing a range of corporate finance solutions to enhance shareholder value while building long-term partnerships with our clients. To learn more about CriticalPoint, please visit

Matt Young and Diane Cabo are Registered Representatives of and Securities Products offered through CriticalPoint Partners, LLC Member FINRA (, SIPC ( CriticalPoint Partners, LLC and CriticalPoint Partners, LLC are separate and unaffiliated entities. Any testimonial or endorsement may not be representative of the experience of other customers and is no guarantee of future performance or success.

Related Posts